What is SEO website optimization?
SEO website optimization involves making sure your website appears in Google search results. Although backlinks are an important aspect, there are many other factors you need to consider.
These things—in addition to backlinks—will help the visibility of your website, increase your ranking on SERP, and boost your website domain authority. They are:
Keyword Research
Keyword research is an important part of SEO optimization. It is simply finding specific words related to your niche that you should aim to rank for. To illustrate, for a French website to buy french backlinks is not enough. It needs to simultaneously carry out the keyword research.
Understanding your customers’ language will not only help you know how customers’ search for your service, but also understand your customers’ problems—which you can then aim to solve.
There are different tools you can use to carry out keyword research. Some of the most widely used tools are Google keyword planner, Ubersuggest, Ahrefs, and Moz.
Write Good Content
After carrying out your keyword research, the next step is to write content around the keyword. Make sure the content:
- solves a problem around the keyword,
- links to other content in your website
- and is informative.
You should stay away from keyword stuffing.
According to Wikipedia, Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.
It’s a form of black hat SEO that makes your work look spammy and attracts heavy fines from search engines.
Technical SEO
Technical SEO is very important, and it’s usually the most neglected part of website optimization.
It involves the aspects outside creating content that boosts your page rank on search engines. They are:
- Increasing web page speed;
- Optimizing for mobile users;
- Fixing broken links.
Using backlinks is one of the many SEO optimization strategies. You should also consider carrying out keyword research, creating good content, and technical SEO to optimize your website.
